Examining the Enduring Trend of Luxury Watches

Have you ever wondered why watches, especially luxury watches, still hold court while smartwatches have made their way into the lives and wrists of one and all? In the era where your phone can tell you time and much more, watches with their mechanisms and designs are still thriving.

A watch provides the perfect finishing touch for almost any ensemble, but a luxury watch takes it to a whole new level. Luxury watches are unlike other watches. Their critics may consider luxury watches overpriced but one cannot put a price tag on excellence and class. Luxury watches hold timeless charm. Their appeal transcends beyond first impressions.

Luxury watches are not for everyone, which makes them even more thrilling to own. Luxury watches provide confidence and excitement through fashion choices. They offer a sense of control and comfort, helping individuals feel composed in challenging situations. The purchase of luxury watches may be a reward for hard work and dedication on the part of some individuals. For some, owning something so priceless serves as a milestone, a reminder of their success and position in the grand scheme of things.

The watchmaking world is a dynamic one that has always embraced changes. But nothing has marred the reputation and presence that luxury watches command. So, the question remains; why do luxury brands still hold a lion’s share in terms of popularity in the world of horology?

Let’s examine why luxury watches are such a coveted item.

Excellent craftsmanship

Luxury watches are priced higher than their counterparts and for a good reason. Apart from the years, experience, history and traditions, what people pay the price for is the unparallel craftsmanship of these watches.

Many brands to this day create hand-crafted watches. The time, high-quality materials, innovations and intricate parts play a vital role in creating a masterpiece that holds up the reputation of the brand. Any price paid for a luxury watch is worth it for the quality, durability and precision of the movements. Luxury watches are built by experts with the highest quality materials and movements to ensure endless reliability, sturdiness, excellence in performance and unrivalled beauty.

With quality craftsmanship, the watch will last for decades and can be passed down to future generations. It can also fetch a high price when sold, but most importantly it will be a watch that is an owner’s pride and joy.

Watches that retain their value

Luxury watches are priceless and coveted objects. Buyers don’t just pay for the brand; they pay for what the brand stands for. These watches are known for their reliability, designs, performance and position in the market.

People buy luxury watches and use them for a long time before they are sold, passed down as an heirloom, or made a part of a grand collection. In all the above scenarios, a watch buyer with a taste for good watches will always select a model or a brand that has a high chance of increasing or retaining its value over time.

Luxury watches brands like Rolex, Omega, Audemars Piguet, Vacheron Constantin, Patek Philippe etc hold their brand value over time.

Great designs

One of the striking features of luxury watches is their exquisite designs. Most luxury watch brands have multiple collections. Many have high-end jewellery watches. The watchmakers have never shied away from experimenting with colours, metals, materials, shapes, sizes etc. Their style, uniqueness and their artistic features help them stand apart.

The luxury watch designs often reflect the time they were created or the place. Watches often bring to life an artistic touch that is unique to a brand. Sometimes they reinvent their style to make a statement. Both men’s and women’s watches in luxury watch brands have various collections that are a testament to their adventurous spirit in design.

Luxury watchmakers have bravely ventured into territories that are far less trodden and come up with designs that not only set trends but also set a benchmark. Be it introducing precious gems or materials or using the toughest materials to create the most inconceivable watch, their designs are a siren call to watch lovers who appreciate a work of art made by science.

Forever in vogue

Luxury watches have been around for more than 200 years. Styles, innovation, trends, techniques, they have seen it all over the years. In a world where watches are mass-produced and digitization has taken over the watchmaking world, how do luxury watches still stand apart? In simple terms, luxury watches never go out of style.

One of the main reasons for this is their longevity. These watches are built to last a lifetime, and they will. The longer they endure, the better investment they are. They have learned to evolve with time and therefore can entice generations of watch lovers. While they imbibe new changes, they haven’t let go of their traditions, roots and qualities they are loved for. Therefore, luxury watches find buyers, lovers and collectors in every era they exist in.


Most luxury watches can trace their history back to the gilded ages or even further. These watches were a product of ingenuity combined with a love for technology and mechanism and were built with as much technology as the era would permit.

A common factor amongst all luxury brands is the fact that they have a long and illustrious past that has endured the passing of time. The luxury watch brands that can trace their past back to the 1800s have long and storied traditions. These watch brands have managed to translate this rich history into messages, facts and stories that resonate with the younger generation.

Technology has helped brands create watches that are a perfect companion for a new era. The communication tools available help luxury watch brands widen their reach to those who are not in proximity to their physical stores. Brands have been successful in filling the gap between the conventional message that they want to convey into a language that the younger generation will understand and relate to.

Thereby, their history becomes a testament to the eras these watches have witnessed, and their ability to transition and still be a part of the modern world without losing their roots, traditions and exclusivity. This attracts watch lovers who value traditions, history and a strong background.

Good investment

Luxury watches, especially limited-edition watches, are bought for a price and sold for a higher value. This largely depends on the model, brand, year, popularity and condition of the watch. Brands sometimes cannot keep up with the high demands, especially if they are exclusive and produce only a small number of watches a year. Demand for such watches, even amongst preowned watches, will be high.

Investing in a luxury watch is a smart financial move. Luxury watches hold their value over time some limited editions could be worth a fortune depending upon the brand, the edition and the condition of the watch. Your luxury watch may cost you a lot of money, but none of it is lost, and it can also make you more money when and if you wish to part from it.


Luxury watches make a fantastic gift. For years, men and women have been gifting and have been gifted watches to mark memorable occasions, milestones and celebrations. Luxury watches are known for their longevity and reliability. A well-looked-after luxury watch will last for decades, which means it can be passed down to the next generation.

Even if the person who inherits the watch may have different tastes and preferences, it will still hold its value. Moreover, it is also an emotional tribute to the previous owner or owners, and a truly highly valued watch often becomes a part of the family legend and traditions.

All in all, not only do these watches make you a lot of money, but they are also a fantastic heirloom.

Status symbol

Watches not only speak of your taste in fashion and choice of gadgets, but they are also a great way to express your style. While women have many adornments to choose from, men are often limited to watches. So, watches offer a great opportunity for self-expression.

Luxury watches are easily distinguishable, it makes the wearer stand out from the average populace. It is one of the most compelling reasons for owning a watch that says more about the wearer’s position in life and the world than anything else.

In the simplest terms, it shows that you have exquisite taste in fashion & gadgets, and you can own a high-priced, exclusive watch if you choose to do so.


Choosing a watch may seem like a fashion statement but it also inspires confidence and poise by offering the wearer a sense of comfort and self-assurance. A high-end watch is not a commodity that everyone can afford, so wearing one is not just exciting but also rewarding. It shows your personality that demands nothing but excellence for yourself and expects the best from the world around them too.

Luxury watch brands have managed to keep an air of exclusivity about them. But still, what makes them successful is that they have spread the idea that owning a luxury watch is an important rite that reflects a person’s success, status and position. These watches are a mark of prestige and quite rightly so. Thus, they manage to influence their wearer too, imbibing confidence and poise.

Luxury watches are here to stay, no number of disruptions in the world of horology can knock them off their regal perch. So, watch lovers with good taste and eyes for luxury watches should keep adding to their collections.

One thing you can do to ensure that your collection is worth the amount you spent on it is by getting them regularly serviced by professionals.

Luxury watch servicing in Mumbai

If you own luxury watches, it’s important to get them serviced and repaired on time. We at My Watch Merchant are well-equipped to deal with all kinds of luxury watches. Our experience that spans over 7 decades along with our use of the best equipment helps us deliver the best results.

We have trained professionals who specialize in luxury watch care. We love watches as much as you do, therefore we offer nothing, but the best luxury watch care available.

Let My Watch Merchant help you start your impressive luxury watch collection   

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